SaaS Proof Blueprint:
5 Massive Mistakes Founders And Marketing Teams Make With Case Studies That Leave Prospects Cold, Sales Reps Scrambling, And Deals Disappearing — And How To Fix Them (Even If You Don’t Think You’ve Got Any ‘Great Stories’ Yet)
Most SaaS teams know they should be using case studies.But here’s the truth no one talks about:It’s not about having a case study. It’s about having the kind that actually drives decisions.Too many success stories are buried in Notion docs, slapped on a blog, or shared once on LinkedIn and forgotten.Meanwhile, your competitors — with weaker products but louder proof — are closing the deals you deserve.Enter your best email below, and I'll send you the course.
"Love your approach to creating concise, impactful case studies for B2B founders!" Pavel Uncuta, AIBoost Marketing
This 5-day email course shows you how to fix that.
In just five short emails, you'll learn:
✉️ Why most SaaS case studies don’t work — and how to spot the red flags✉️ How to tell stories that buyers see themselves in (and actually trust)✉️ What to do with a case study once it’s live — so it drives leads, demos, and deals✉️ How to avoid wasting your best customer stories (and letting others win with less)
If you're selling a great product... but buyers still aren’t biting, your proof is broken.
This isn’t a writing tutorial.
It’s a proof strategy crash course — built for real SaaS buying cycles, busy founders, and overloaded marketing teams.
"Strongly recommend Keith if you need case studies to help push your business forward." Richard Harrison, Innovator International
What you’ll walk away with:
✅ A proven 5-part framework to make your case studies work harder
✅ Clarity on what to write, how to structure it, and where to use it
✅ A sharp understanding of why your current stories aren’t converting — and how to fix them fast
✅ The exact mindset shift that turns “content” into conversion assets
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Mistake #1: Treating your case study like a blog post— It gets posted, forgotten, and never used in real sales conversations.Mistake #2: Making your product the hero instead of your customer — The story feels generic, technical, and unrelatable. Buyers tune out.Mistake #3: Overcomplicating the language (or oversimplifying the value) — Prospects either get confused… or don’t believe the results.Mistake #4: Publishing it once — then letting it die— Your strongest proof never reaches the people who actually need it.Mistake #5: Waiting too long to capture the story — The client cools off. The moment fades. The data’s gone. You lose your window.
This course is for you if:
✅ You’ve got happy customers — but no stories helping you win more
✅ You’re not sure how to turn results into a usable asset
✅ Your current case studies aren’t moving the needle
✅ You want trust-building proof that actually supports salesSign up now. Get the first lesson tomorrow. No fluff. No jargon. Just five focused days to fix your proof.
Hooray! The first lesson of SaaS Proof Blueprint is on its way to your inbox.
Within the next minute or two, you're going to get an email from me, Keith Atkins.This email contains instructions to get started with my SaaS Proof Blueprint, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)